THE RANGE ROVER AT 50
By Ellie Priestley |
16th June, 2020
The 17th June saw the launch of one of a select group of cars that deserves to be referred to as ‘iconic’. And so, here are 12 facts about the Range Rover:
- The idea of an upmarket 4x4 Rover that would tempt US buyers from the Kaiser-Jeep and the Ford Bronco dates from 1964. However, the firm had considered building a 2WD 2-door estate called the “Road Rover” as early as 1951.
- The project was initially known as the ‘100-inch Station Wagon’ and at one point management considered using the name “Land Rover Ranger”. It would not be until the 18th December 1968 that they formally approved “Range Rover”.
- Gordon Bashford and Spencer King devised the famous coachwork, with David Bache modifying the swage lines and the front grille.
- Rover badged a fleet of prototypes as “Velar”, in order to deter curiosity during the R-R’s evaluation around the globe.
- The British Leyland (BL) Competitions Department wished to use the R-R in the 1970 London-Mexico World Cup Rally, but no models were ready in time. BL eventually used Austin 1800 “Landcrabs”.
- Similarly, Donald Stokes, BL’s CEO, wanted the R-R to debut at the Geneva Motor Show but was an impossible goal for Solihull. A press launch in Morocco proved equally unfeasible, and eventually, this took place at the Meudon Hotel in Cornwall on 1st June 1970.
- The price of a new R-R was £1,998, and before long there was a black market, such was BL’s inability to match the demand.
- Cheshire Constabulary is believed to be the first force to use the R-R, taking delivery of a batch of four in April 1971. The early “Police Specification” models featured an additional battery, an auxiliary switch panel, a centrally mounted calibrated speedometer and an electrical harness for the roof sign and lights.
- Leyland marketed the R-R as the ‘seven-days-a-week luxury motor car for all business and domestic purposes’ - but they were slow to enhance its list of standard fittings. A cigar lighter would not be an optional extra until 1972, and PAS was not officially available until 1973.
- A very early Range Rover guest-starred in The Morning After, one of the most enjoyable episodes of The Persuaders! - https://www.youtube.com/watch?v=VSZFb3VzVWU
- By the early 1970s, the powers-that-be of Leyland issued an edict that there were no more funds for the development of the R-R. Cancelled derivatives included a four-door version and Solihull would not build a Range Rover in this format until as late as 1981.
- In the later 1970s, there were plans to offer an R-R “HL” with cloth trim, halogen headlamps and pinstripe decorating the coachwork. BL abandoned the idea before the end of the decade, but it did anticipate the 1981 Vogue.
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