Lancaster Insurance up for top industry award
By Lancaster Insurance Services |
11th July, 2019
Lancaster Insurance is celebrating the news that it’s been shortlisted in the UK Broker Awards, where it will be competing for the prestigious ‘Marketing & Customer Engagement Award’ title.
Taking place on Friday 13th September at The Brewery, London, the awards celebrate ‘the superheroes of the insurance industry’.
The classic car insurance specialist has been shortlisted for its ‘Win a Car’ campaign which gave enthusiasts the chance to win an iconic 80s hot hatch.
The VW Mk1 Golf GTi travelled the breadth of the country, attending various shows during 2018 and alongside a dedicated PR, social media and marketing campaign, thousands of entries were cast with the winner being announced in December.
Andrew Evanson, Senior Operations Manager at Lancaster Insurance, comments: “Our customers are at the heart of everything we do and to be shortlisted for this award is an honour. This GTi stirred up a range of emotions and nostalgia with enthusiasts so it really was a perfect fit for our audience.”
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